Changing with our readers

As hospitals go through an era of unprecedented change, health facilities professionals know that doing things the same way as before just won’t cut it. This also holds true for those serving these professionals, which is why we’ve augmented our many editorial changes over the past few years with an updated design beginning with this issue.

Spearheaded by Rebecca Lomax, our senior graphic designer, the new look features a streamlined color palette and more structured page layouts to make the magazine much easier for our print and digital readers to navigate.

One reader benefit is seen in the red subject tags near the beginning of each story. These prominent content markers allow our readers to quickly find coverage related to their specific areas of interest and expertise.

Likewise, the new design displays images and graphics to greater effect. Whether introducing readers to key thought leaders in our Interview pieces, providing instructional design and technical imagery in our main features and news stories, or displaying new products and technologies in our Solutions and Marketplace articles, the clean design brings images up to a level of importance equal to text throughout the publication.

This improved graphic treatment is accentuated with our upgraded matte paper stock. While the improvement represents an added investment in our publication, we believe the enhanced reader experience makes it more than worthwhile.

Finally, we’ve further strengthened the connection between our monthly magazine and our expanding Web efforts by adding links from many of our articles to additional resources on our website as well as a full page on how to optimize your use of HFM Online. The page gives us more room to highlight archival content readers might have missed and to call attention to Web-specific or trending articles, all of which are easily accessible by logging on to a landing page or scanning a QR code.

We’re happy with the results and would like to hear your thoughts, too. No matter which format you use to access HFM, we’ll continue to look for ways to improve your experience.