Special attention

Touching most of the key professionals involved in hospital design, construction and operations, Health Facilities Management's readership is necessarily broad and deep, reaching from the C-suite to the boiler room and many points in between.

While it's often a challenge to find the right combination of content to satisfy such a wide-ranging group of readers, we know that maintaining a varied audience is necessary in these days of sometimes diffuse job responsibilities and team-based decision-making.

Still, we remain aware that HFM caters to a community of narrower subgroups and we work hard to give each its due, whether through our content partnerships with the health care industry's leading engineering, architectural, environmental services (ES) and interior design groups, our many vendor-sponsored print and electronic projects, or our various ancillary offerings.

In fact, we will be expanding this effort over the next couple of months as we add two more subject-specific, bimonthly e-newsletters to the current roster of our communitywide HFM Insider and HFM News monthlies and our ES News bimonthly.

Our Design News e-newsletter will be launched in July to provide targeted information on architectural and interior design issues with feature articles, news pieces, project announcements, and research and regulatory alerts. Then, in August, we will roll out our Infrastructure News e-newsletter, which will focus on engineering and technology topics with feature articles, commentary, codes and standards information, and news items.

HFM's readers are a diverse group of professionals and our expanding e-newsletter program is designed to give all segments of our audience the special attention they deserve.